GENERAL MACHINES - BRAND KIT
https://generalmachines.ai/brand/

LOGO
- logo/gm-lockup-forest  : lockup for light backgrounds (SVG, PNG)
- logo/gm-lockup-growth  : lockup for dark backgrounds
- logo/gm-mark-*         : the mark alone (forest, white, growth, ink), SVG + transparent PNG
- Clear space: the height of the mark's small centre square, on every side.
- Minimum size: mark 16 px tall; lockup 96 px wide.
- Don't recolour, stretch, rotate, add effects, or put the Forest version on dark backgrounds.

COLOUR
Forest  #004E23  primary
Verdant #309D4B  accents, labels, markers
Growth  #ABD49E  accent on dark
Paper   #F3F2EF  light backgrounds
Canvas  #E4E3DB  warm neutral surfaces
Ink     #141210  text on light (dark backgrounds #171715)

TYPE (all free)
Newsreader        - web headlines
IBM Plex Serif    - headlines in graphics (Light)
IBM Plex Mono     - labels, data, captions (uppercase, wide tracking)
Inter             - interface and body

GRAPHIC LANGUAGE
Figures from a paper: hairline graph paper, dashed stage axes (Search, Compare,
Cart, Checkout) with small Verdant markers, step-shaped agent traces. Grey hollow
square = stopped, green filled square = reached checkout, thick Forest line =
the highlighted journey. Minimal text: mono labels and a "Fig. 1" caption.

SOCIAL (social/)
Profile picture 400/800 px, X header 1500x500, LinkedIn cover 1128x191,
GitHub banner 2400x600 (light/dark), posts 1200x675, 1080x1080, 1080x1350.

NAMING
General Machines (two words; not "GM" in public copy) - Machine Commerce (our
first research arm) - CartTrace (dataset; first release CartTrace-100k) -
CartBench (benchmark) - Commerce-1 (small model).

ONE LINE
General Machines is an AI research lab studying how AI agents buy.

Contact: founders@generalmachines.ai
